UMU Brand Guidelines
UMU VISUAL IDENTITY SYSTEM
Logo
Logo Mark
The UMU logo is our most valuable brand asset. The letterforms are clear and precise as well as visually appealing. We value consistency in our logo so that users can recognize it quickly.
All uses of this logo should follow these guidelines.
Logo
New vs Previous Logo Versions
The new UMU logo features brighter colors that align better with our brand's warm tone. The antlers and ears have been resized from the previous version, ensuring clearer printing on screens and materials.
Logo
Logo & Domain Pairing
UMU's logo, paired with regional domain names, is designed to effectively support brand marketing activities across various countries, ensuring consistency and adaptability in different markets.
Logo
Clear Space
It is essential to maintain a minimum amount of blank space around the logo. Symbols, words, and other elements are not allowed in this restricted area to ensure its clarity.
The UMU logo has a safe area of one 'm' around it, and no element should obstruct it.
To ensure legibility the width must not be smaller than 80px.
Logo
Partnership Branding Guidelines
Presented here are the correct proportions for the UMU logo to appear with the co-branding logo.
Logo
Logo Mark Incorrect Usage
Please avoid using the UMU logo as shown in the examples on this page. These examples do not represent a comprehensive list of all incorrect uses of the logo.
Color
Primary Color
The UMU golden yellow is the standard brand & logo color.
Advertisements should be printed in Pantone (monochrome); CMYK color values can be used as a secondary choice. In digital applications such as interactive interfaces, web pages, and PPT presentations, RGB or hex color values are required. Colors mentioned in this specification may differ due to differences in screens and printing machines.
Color
Secondary Color Palette
Additionally to the brand's standard colors, UMU specifies the following eight secondary colors to achieve rich color gradients.
Color
Brightness & Shade Range
The permitted shade range for all brand secondary colors is from 20% to 100%.
Special Colors
Special Design Colors
Special branding colors can enhance the logo's texture. On this page, you can see how UMU gold can be applied to promotional items, printed materials for events, and more.
Application
Correct Logo Application
For a consistent corporate visual image, keep the logo on a white background, or use the other formats shown here.
The logo color priority is as follows: golden yellow > white
Font
Brand Font
UMU's primary typeface, Roboto, reinforces and accentuates the clean and modern aesthetic that has become a hallmark of our brand. Please use it in all UMU branding materials.
Tonality
UMU Brand Tonality
UMU's brand tonality is critical to portraying our most significant ideas to customers. Please read and understand the meaning of each keyword to ensure that the materials created conform to the tone of the UMU brand.
