{"id":1839,"date":"2021-08-16T13:42:00","date_gmt":"2021-08-16T13:42:00","guid":{"rendered":"https:\/\/www.umu.cn\/blog\/%e8%bf%9c%e8%b7%9d%e7%a6%bb%e6%a8%a1%e4%bb%bf%ef%bc%8c%e8%bf%91%e8%b7%9d%e7%a6%bb%e5%88%9b%e6%96%b0%ef%bc%9a%e7%94%a8%e8%b7%a8%e7%95%8c%e6%80%9d%e7%bb%b4%e5%8d%87%e7%ba%a7%e4%bc%81%e4%b8%9a%e5%ad%a6\/"},"modified":"2026-08-13T07:04:56","modified_gmt":"2026-08-13T07:04:56","slug":"%e8%bf%9c%e8%b7%9d%e7%a6%bb%e6%a8%a1%e4%bb%bf%ef%bc%8c%e8%bf%91%e8%b7%9d%e7%a6%bb%e5%88%9b%e6%96%b0%ef%bc%9a%e7%94%a8%e8%b7%a8%e7%95%8c%e6%80%9d%e7%bb%b4%e5%8d%87%e7%ba%a7%e4%bc%81%e4%b8%9a%e5%ad%a6","status":"publish","type":"umu_blog","link":"https:\/\/www.umu.cn\/blog\/a\/2702462983\/","title":{"rendered":"\u8fdc\u8ddd\u79bb\u6a21\u4eff\uff0c\u8fd1\u8ddd\u79bb\u521b\u65b0\uff1a\u7528\u8de8\u754c\u601d\u7ef4\u5347\u7ea7\u4f01\u4e1a\u5b66\u4e60"},"content":{"rendered":"

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    \n
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      \n
    1. \u5efa\u7acb\u6fc0\u52b1\u673a\u5236\uff0c\u6539\u53d8\u5458\u5de5\u884c\u4e3a<\/li>\n<\/ol>\n

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        \n
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        5 \u8bc4\u4f30\u5b66\u4e60\u6548\u679c<\/h2>\n

        \u7528\u6570\u636e\u79d1\u5b66\u601d\u7ef4\uff0c\u91cd\u65b0\u5b9a\u4e49\u6307\u6807\uff0c\u8861\u91cf\u5b66\u4e60\u6548\u679c<\/strong>\u3002<\/p>\n

        \u8861\u91cf\u5b66\u4e60\u6548\u679c\u662f\u5b66\u4e60\u90e8\u95e8\u9762\u4e34\u7684\u6700\u5927\u6311\u6218\u4e4b\u4e00\u3002\u6709\u7814\u7a76\u663e\u793a\uff0c\u53ea\u6709 15%\u7684\u7ec4\u7ec7\u4f1a\u7cfb\u7edf\u6027\u8861\u91cf\u5b66\u4e60\u9879\u76ee\u7684\u6548\u679c\u3002\u5728\u8bb8\u591a\u4f01\u4e1a\u91cc\uff0c\u751a\u81f3\u6ca1\u6709\u4efb\u4f55\u6d4b\u91cf\uff0c\u9879\u76ee\u6548\u679c\u4ec5\u9760\u4e2a\u4eba\u4f30\u8ba1\u3002\u5b66\u4e60\u53d1\u5c55\u90e8\u95e8\u5728\u5f88\u591a\u4f01\u4e1a\u4e2d\u88ab\u8ba4\u4e3a\u662f\u6210\u672c\u90e8\u95e8\uff0c\u4e0d\u5177\u6218\u7565\u610f\u4e49\uff0c\u539f\u56e0\u4e4b\u4e00\u5c31\u5728\u4e8e\u5b66\u4e60\u9879\u76ee\u7684\u6295\u8d44\u56de\u62a5\u7387\u96be\u4ee5\u8861\u91cf\uff0c\u4f01\u4e1a\u96be\u4ee5\u91cf\u5316\u5b66\u4e60\u4ef7\u503c\u3002<\/p>\n

        \u5b66\u4e60\u884c\u4e3a\u6570\u636e\u662f\u6700\u57fa\u672c\u4e5f\u6700\u5e38\u7528\u7684\u5b66\u4e60\u6307\u6807\uff1a\u5305\u62ec\u5b66\u5458\u7684\u53c2\u4e0e\u5ea6\u3001\u5b8c\u6210\u5ea6\u3001\u5b66\u4e60\u65f6\u957f\u3001\u5b66\u4e60\u884c\u4e3a\u7b49\u3002\u4f01\u4e1a\u4e00\u822c\u4f1a\u5229\u7528\u5b66\u4e60\u5e73\u53f0\u63d0\u4f9b\u7684\u884c\u4e3a\u6570\u636e\uff0c\u6765\u7b80\u5355\u5206\u6790\u5b66\u4e60\u8d44\u6e90\u7684\u4f7f\u7528\u60c5\u51b5\u3002\u7136\u800c\uff0c\u5b66\u4e60\u8d44\u6e90\u7684\u4f7f\u7528\u60c5\u51b5\u5bf9\u8bc1\u660e\u5b66\u4e60\u6548\u679c\u7684\u4ef7\u503c\u8f83\u4e3a\u6709\u9650\u3002<\/p>\n

        \u8457\u540d\u5b66\u8005 Donald Kirkpatrick \u63d0\u51fa\u7684\u67ef\u6c0f 4 \u7ea7\u57f9\u8bad\u8bc4\u4f30\u6a21\u578b\uff0c\u662f\u4e16\u754c\u4e0a\u5e94\u7528\u6700\u5e7f\u7684\u57f9\u8bad\u8bc4\u4f30\u5de5\u5177\uff1a<\/p>\n

        \u53cd\u5e94\u8bc4\u4f30(Reaction) \uff1a\u8bc4\u4f30\u88ab\u57f9\u8bad\u8005\u7684\u6ee1\u610f\u7a0b\u5ea6\uff0c\u5e38\u5e38\u901a\u8fc7\u95ee\u5377\u7684\u5f62\u5f0f\u6536\u96c6\uff1b
        \n\u5b66\u4e60\u8bc4\u4f30(Learning) \uff1a\u6d4b\u5b9a\u88ab\u57f9\u8bad\u8005\u7684\u5b66\u4e60\u6536\u83b7\uff0c\u5e38\u901a\u8fc7\u5bf9\u77e5\u8bc6\u638c\u63e1\u7a0b\u5ea6\u8fdb\u884c\u524d\u6d4b\u4e0e\u540e\u6d4b\u7684\u5bf9\u6bd4\u6765\u63a8\u65ad\uff1b
        \n\u884c\u4e3a\u8bc4\u4f30(Behavior) \uff1a\u8003\u5bdf\u88ab\u57f9\u8bad\u8005\u7684\u5e94\u7528\u80fd\u529b\uff0c\u901a\u8fc7 360 \u5ea6\u89c2\u5bdf\u5de5\u4f5c\u4e2d\u7684\u884c\u4e3a\u662f\u5426\u53d1\u751f\u4e86\u53d8\u5316\uff1b
        \n\u6210\u679c\u8bc4\u4f30(Result)\uff1a\u8861\u91cf\u5bf9\u7ec4\u7ec7\u7684\u5f71\u54cd\uff0c\u5982\u5ba2\u6237\u6295\u8bc9\u964d\u4f4e\uff0c\u4ea7\u54c1\u8d28\u91cf\u63d0\u5347\u3002<\/p>\n

        \u4e5f\u6709\u4eba\u5728\u8fd9\u4e2a\u57fa\u7840\u4e0a\u53d1\u5c55\u4e86\u7b2c\u4e94\u7ea7\uff0c\u6295\u8d44\u56de\u62a5\u7387\u8bc4\u4f30(ROI)\u3002<\/p>\n

        \u5176\u4e2d\u5b66\u5458\u6ee1\u610f\u5ea6\u4e0e\u5b66\u4e60\u6548\u679c\u4e0d\u5177\u6709\u5f3a\u76f8\u5173\u6027\uff0c\u77e5\u8bc6\u638c\u63e1\u7a0b\u5ea6\u548c\u5e94\u7528\u80fd\u529b\u5b58\u5728\u4e00\u5b9a\u5dee\u8ddd\uff0c\u884c\u4e3a\u8bc4\u4f30\u64cd\u4f5c\u590d\u6742\uff0c\u6210\u679c\u8bc4\u4f30\u53d6\u51b3\u4e8e\u4e1a\u52a1\u6570\u636e\u662f\u5426\u53ef\u8861\u91cf\u4ee5\u53ca\u53ef\u5efa\u7acb\u56e0\u679c\u6027\u3002\u7531\u4e8e\u6d4b\u91cf\u96be\u5ea6\u4e0e\u6210\u672c\u9010\u7ea7\u4e0a\u5347\uff0c\u7edd\u5927\u591a\u6570\u4f01\u4e1a\u7684\u5b66\u4e60\u53d1\u5c55\u9879\u76ee\u8bc4\u4f30\u53ea\u505c\u7559\u5728\u4e86\u7b2c\u4e00\u7ea7\u4e0e\u7b2c\u4e8c\u7ea7\u3002<\/p>\n

        \u6b64\u5916\uff0c\u6709\u4e9b\u4f01\u4e1a\u5e0c\u671b\u6d4b\u91cf\u5b66\u4e60\u5bf9\u4f01\u4e1a\u957f\u671f\u5f71\u54cd\u7684\u6307\u6807\uff0c\u5982\uff1a\u5458\u5de5\u804c\u4e1a\u529b\u3001\u5458\u5de5\u5fe0\u8bda\u5ea6\u3001\u7ec4\u7ec7\u6587\u5316\u3001\u96c7\u4e3b\u54c1\u724c\u7b49\u3002\u8fd9\u4e00\u7c7b\u6307\u6807\u56e0\u4e3a\u65f6\u95f4\u8de8\u5ea6\u8f83\u957f\uff0c\u53d8\u91cf\u8f83\u591a\uff0c\u5f80\u5f80\u96be\u4ee5\u6d4b\u91cf\u4ee5\u53ca\u65e0\u6cd5\u4e0e\u5b66\u4e60\u57f9\u8bad\u5efa\u7acb\u76f8\u5173\u6027\u3002<\/p>\n

        \u53ef\u4ee5\u770b\u51fa\uff0c\u6bcf\u4e00\u4e2a\u6307\u6807\u90fd\u5b58\u5728\u8f83\u5927\u7684\u5c40\u9650\u6027\u3002\u5b66\u4e60\u53d1\u5c55\u4eba\u5458\u4e0d\u80fd\u76f2\u76ee\u7167\u642c\uff0c\u800c\u5e94\u8be5\u601d\u8003\u5177\u4f53\u7684\u5b66\u4e60\u9879\u76ee\u4e2d\uff0c\u5e0c\u671b\u8fbe\u6210\u7684\u6548\u679c\u662f\u4ec0\u4e48\uff0c\u54ea\u4e9b\u73b0\u6709\u6307\u6807\u6700\u4e3a\u5173\u952e\uff0c\u4ee5\u53ca\u9700\u8981\u521b\u9020\u6027\u5730\u6784\u5efa\u54ea\u4e9b\u65b0\u6307\u6807\uff0c\u6765\u7efc\u5408\u8bc4\u4f30\u9879\u76ee\u7684\u6548\u679c\uff0c\u83b7\u5f97\u6df1\u523b\u6d1e\u89c1\u3002<\/p>\n

        \u6bd4\u5982\uff0c\u5f88\u591a\u4f01\u4e1a\u7ecf\u5e38\u4f7f\u7528\u5b66\u4e60\u65f6\u957f\u8fd9\u4e2a\u6307\u6807\uff0c\u8ba4\u4e3a\u5458\u5de5\u5b66\u4e60\u65f6\u95f4\u8d8a\u957f\uff0c\u9879\u76ee\u8d8a\u6210\u529f\u3002\u4f46\u662f\uff0c\u5b66\u4e60\u65f6\u957f\u4ee5\u53ca\u5b66\u4e60\u8d44\u6599\u7684\u4f7f\u7528\u7387\u548c\u5b66\u4e60\u6548\u679c\u4e4b\u95f4\u5e76\u6ca1\u6709\u5fc5\u7136\u5173\u8054\u3002\u5bf9\u4e8e\u65f6\u95f4\u6210\u672c\u8f83\u9ad8\u7684\u5458\u5de5\u6765\u8bf4\uff0c\u65f6\u95f4\u662f\u5b9d\u8d35\u7684\u8d44\u6e90\uff0c\u662f\u4f01\u4e1a\u7684\u9690\u6027\u6210\u672c\u3002\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u601d\u8003\uff0c\u5b66\u4e60\u6548\u7387\uff08\u5b66\u4e60\u8fdb\u6b65\/\u5b66\u4e60\u65f6\u957f\uff09\u5c31\u6bd4\u5b66\u4e60\u65f6\u957f\u8fd9\u4e2a\u6307\u6807\u66f4\u76f8\u5173\uff0c\u66f4\u80fd\u8bc1\u660e\u5b66\u4e60\u9879\u76ee\u7684\u6210\u529f\u3002\u540c\u7406\uff0c\u5458\u5de5\u7684\u6ee1\u610f\u5ea6\u548c\u5b66\u4e60\u6548\u679c\u4e4b\u95f4\u4e5f\u6ca1\u6709\u5fc5\u7136\u7684\u8054\u7cfb\uff0c\u5728\u4e00\u4e2a\u5c97\u4f4d\u80dc\u4efb\u529b\u7684\u57f9\u8bad\u9879\u76ee\u4e2d\uff0c\u6784\u5efa\u4e00\u4e2a\u5458\u5de5\u201c\u5b66\u524d\u5b66\u540e\u80dc\u4efb\u5de5\u4f5c\u7684\u4fe1\u5fc3\u6307\u6570\u5bf9\u6bd4\u201d\u4f1a\u662f\u4e2a\u66f4\u597d\u7684\u8bc4\u4ef7\u6307\u6807\u3002\u6709\u4e9b\u65e0\u6cd5\u76f4\u63a5\u8861\u91cf\u7684\u6307\u6807\uff0c\u53ef\u4ee5\u9009\u62e9\u53ef\u6d4b\u91cf\u7684\u4ee3\u7406\uff0c\u6bd4\u5982\u7f51\u7edc\u8003\u8bd5\u7684\u4f5c\u5f0a\u884c\u4e3a\uff0c\u53ef\u4ee5\u89c2\u5bdf\u5b66\u5458\u65e0\u6d3b\u52a8\u65f6\u95f4\u7684\u957f\u77ed\u3001\u7b54\u9898\u7684\u9891\u7387\u4e0e\u65f6\u95f4\u95f4\u9694\u3001\u5207\u5c4f\u7684\u6b21\u6570\u7b49\u53ef\u6d4b\u91cf\u7684\u624b\u6bb5\u6765\u7efc\u5408\u8bc4\u4f30\u3002<\/p>\n

        \u9664\u4e86\u521b\u9020\u6027\u5730\u5b9a\u4e49\u65b0\u7684\u5b66\u4e60\u6307\u6807\u4e4b\u5916\uff0c\u5b66\u4e60\u53d1\u5c55\u4eba\u5458\u8fd8\u9700\u8981\u6ce8\u610f\u8861\u91cf\u6548\u679c\u7684\u65f6\u95f4\u3002\u8bfe\u7a0b\u5b8c\u7ed3\u4e4b\u65f6\uff0c\u4e0d\u4e00\u5b9a\u662f\u6700\u4f73\u7684\u8861\u91cf\u65f6\u673a\uff0c\u56e0\u4e3a\u5b66\u4e60\u6548\u679c\u5bf9\u884c\u4e3a\u7684\u53d8\u5316\u548c\u4e1a\u7ee9\u7684\u5f71\u54cd\u9700\u8981\u4e00\u5b9a\u65f6\u95f4\u624d\u80fd\u663e\u73b0\u51fa\u6765\u3002\u54ea\u6015\u5bf9\u4e8e\u77e5\u8bc6\u7c7b\u7684\u5b66\u4e60\u9879\u76ee\uff0c\u521a\u521a\u7ed3\u8bfe\u65f6\u5b66\u5458\u53ef\u4ee5\u901a\u8fc7\u7a81\u51fb\u590d\u4e60\u53d6\u5f97\u9ad8\u5206\uff1b\u8bfe\u7a0b\u5b8c\u7ed3\u4e00\u6bb5\u65f6\u95f4\u540e\u518d\u6d4b\u4e00\u6b21\uff0c\u6709\u53ef\u80fd\u6d4b\u51fa\u66f4\u771f\u5b9e\u7684\u77e5\u8bc6\u7559\u5b58\u7387\u3002<\/p>\n

        \u5b66\u4e60\u53d1\u5c55\u4eba\u5458\u9700\u8981\u6df1\u5165\u601d\u8003\u5728\u4e0d\u540c\u573a\u666f\u548c\u9650\u5236\u6761\u4ef6\u4e0b\uff0c\u5982\u4f55\u9009\u53d6\u3001\u6784\u5efa\u9879\u76ee\u6210\u529f\u7684\u6700\u5173\u952e\u6307\u6807\uff0c\u6765\u8861\u91cf\u9879\u76ee\u7684\u6210\u529f\uff0c\u8bc1\u660e\u5b66\u4e60\u9879\u76ee\u7684\u4ef7\u503c\u3002<\/p>\n

        \u603b\u7ed3<\/h2>\n

        \u300a\u5927\u8d8b\u52bf\u300b\u4f5c\u8005\u3001\u672a\u6765\u5b66\u5bb6\u7ea6\u7ff0\u00b7\u5948\u65af\u6bd4\u7279\u8bf4\u8fc7\uff0c\u201c\u672a\u6765\u7684\u7ade\u4e89\u662f\u4eba\u624d\u7684\u7ade\u4e89\u201d\u3002\u5728\u5168\u7403\u7ecf\u6d4e\u98de\u901f\u524d\u884c\uff0c\u6280\u672f\u53d8\u5316\u65e5\u65b0\u6708\u5f02\u7684\u5927\u80cc\u666f\u4e0b\uff0c\u4eba\u4eec\u5fc5\u987b\u6301\u7eed\u5b66\u4e60\uff0c\u81ea\u6211\u5347\u7ea7\uff0c\u624d\u80fd\u7d27\u8ddf\u65f6\u4ee3\u5927\u6f6e\uff0c\u5728\u804c\u573a\u4e2d\u4fdd\u6301\u7ade\u4e89\u529b\u3002\u5b66\u4e60\u53d1\u5c55\u90e8\u95e8\u5bf9\u4e8e\u4f01\u4e1a\u7684\u80fd\u529b\u53d1\u5c55\u3001\u7ee9\u6548\u6539\u5584\u3001\u4eba\u624d\u7559\u5b58\u3001\u6587\u5316\u6784\u5efa\u90fd\u5c06\u8d77\u5230\u65e5\u76ca\u91cd\u8981\u7684\u6218\u7565\u4f5c\u7528\u3002\u5b66\u4e60\u53d1\u5c55\u4eba\u5458\u9700\u8981\u5584\u4e8e\u501f\u9274\u8de8\u754c\u601d\u7ef4\uff0c\u5927\u80c6\u521b\u65b0\uff0c\u6765\u5347\u7ea7\u90e8\u95e8\u80fd\u529b\uff0c\u5e94\u5bf9\u65e5\u76ca\u590d\u6742\u7684\u6311\u6218\uff0c\u52a9\u529b\u4f01\u4e1a\u5728\u6fc0\u70c8\u7684\u5e02\u573a\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\u3002<\/p>\n","protected":false},"template":"","categories":[19],"tags":[58],"class_list":["post-1839","umu_blog","type-umu_blog","status-publish","hentry","category-19","tag-58"],"_links":{"self":[{"href":"https:\/\/www.umu.cn\/wp-cms\/wp-json\/wp\/v2\/umu_blog\/1839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.umu.cn\/wp-cms\/wp-json\/wp\/v2\/umu_blog"}],"about":[{"href":"https:\/\/www.umu.cn\/wp-cms\/wp-json\/wp\/v2\/types\/umu_blog"}],"wp:attachment":[{"href":"https:\/\/www.umu.cn\/wp-cms\/wp-json\/wp\/v2\/media?parent=1839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.umu.cn\/wp-cms\/wp-json\/wp\/v2\/categories?post=1839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.umu.cn\/wp-cms\/wp-json\/wp\/v2\/tags?post=1839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}