{"id":1776,"date":"2022-03-17T17:26:00","date_gmt":"2022-03-17T17:26:00","guid":{"rendered":"https:\/\/www.umu.cn\/blog\/%e5%a6%82%e4%bd%95%e8%ae%a9%e9%94%80%e5%94%ae%e5%9f%b9%e8%ae%ad%e7%9b%b4%e6%8e%a5%e6%8c%87%e5%90%91%e7%bb%a9%e6%95%88%e6%8f%90%e5%8d%87%ef%bc%9f-%e5%86%85%e9%99%84%e5%ae%9e%e8%b7%b5%e6%8c%87\/"},"modified":"2026-08-13T07:04:54","modified_gmt":"2026-08-13T07:04:54","slug":"%e5%a6%82%e4%bd%95%e8%ae%a9%e9%94%80%e5%94%ae%e5%9f%b9%e8%ae%ad%e7%9b%b4%e6%8e%a5%e6%8c%87%e5%90%91%e7%bb%a9%e6%95%88%e6%8f%90%e5%8d%87%ef%bc%9f-%e5%86%85%e9%99%84%e5%ae%9e%e8%b7%b5%e6%8c%87","status":"publish","type":"umu_blog","link":"https:\/\/www.umu.cn\/en\/blog\/a\/472143200\/","title":{"rendered":"\u5982\u4f55\u8ba9\u9500\u552e\u57f9\u8bad\u76f4\u63a5\u6307\u5411\u7ee9\u6548\u63d0\u5347\uff1f | \u5185\u9644\u5b9e\u8df5\u6307\u5357"},"content":{"rendered":"

\u201c\u9500\u552e\u80fd\u6548(Sales Productivity)\u63d0\u5347\u662f CEO \u6700\u5173\u5fc3\u7684\u95ee\u9898\u4e4b\u4e00\uff0c\u5f88\u591a\u4f01\u4e1a\u5728\u4f20\u7edf\u7ebf\u4e0b\u9500\u552e\u57f9\u8bad\u3001\u5728\u7ebf\u9500\u552e\u5b66\u4e60\u8d44\u6e90\u8d2d\u4e70\u3001\u751a\u81f3 CRM\u3001\u6570\u636e\u4e2d\u53f0\u3001BI \u7b49\u4fe1\u606f\u5316\u5efa\u8bbe\u65b9\u9762\u505a\u4e86\u5927\u91cf\u6295\u5165\u548c\u5c1d\u8bd5\uff0c\u4f46\u4e3a\u4ec0\u4e48\u5f88\u5c11\u770b\u5230\u9500\u552e\u80fd\u529b\u7684\u663e\u8457\u63d0\u5347\u4e0e\u7ee9\u6548\u6539\u8fdb\uff1f\u66f4\u96be\u4ee5\u91cf\u5316\u9500\u552e\u80fd\u6548\u4e3a\u7ec4\u7ec7\u4e1a\u7ee9\u589e\u957f\u4e0e\u5065\u5eb7\u53d1\u5c55\u5e26\u6765\u7684\u8d21\u732e\uff1f\u8fd9\u91cc\u9762\u65e2\u6d89\u53ca\u5927\u91cf\u5b66\u4e60\u79d1\u5b66\u539f\u7406\uff0c\u53c8\u9700\u8981\u5b66\u4e60\u6280\u672f\u7684\u6709\u6548\u8fd0\u7528\u3002\u201d<\/p>\n

\u2014\u2014\u674e\u4e1c\u6714 <\/p>\n

UMU \u521b\u59cb\u4eba\u3001\u8463\u4e8b\u957f\u517c CEO <\/p>\n

\u5173\u4e8e\u201c\u9500\u552e\u57f9\u8bad\u201d\uff0c\u4f01\u4e1a\u5e38\u4f1a\u6709\u4e00\u7cfb\u5217\u7684\u56f0\u60d1\uff1a\u9500\u552e\u57f9\u8bad\u5230\u5e95\u5e94\u8be5\u600e\u4e48\u505a\uff1f\u6709\u6ca1\u6709\u8fc5\u901f\u63d0\u5347\u80fd\u6548\u7684\u65b9\u6cd5\uff1f\u7a76\u7adf\u9700\u8981\u4ece\u54ea\u4e9b\u65b9\u9762\u7740\u624b\u53bb\u505a\uff1f\u5728\u5f00\u59cb\u4e00\u5207\u884c\u52a8\u524d\uff0c\u6700\u91cd\u8981\u7684\u662f\u60f3\u6e05\u695a\u505a\u9500\u552e\u57f9\u8bad\u7684\u521d\u5fc3\u548c\u76ee\u7684\uff1a\u63d0\u5347\u9500\u552e\u989d\uff0c\u5373\u63d0\u5347\u9500\u552e\u7684\u7ee9\u6548\uff0c\u5e76\u901a\u8fc7\u53ef\u91cf\u5316\u7684\u5b66\u4e60\u6548\u679c\u8ffd\u8e2a\uff0c\u52a8\u6001\u6821\u6b63\u9500\u552e\u57f9\u8bad\u65b9\u6848\uff0c\u5b9e\u73b0\u53ef\u6301\u7eed\u7684\u9500\u552e\u80fd\u6548\u63d0\u5347\u3002<\/strong><\/p>\n

\u7531\u6b64\u53ef\u89c1\uff0c\u5728\u8bbe\u8ba1\u548c\u8fd0\u8425\u9500\u552e\u57f9\u8bad\u9879\u76ee\u65f6\uff0c\u65e2\u8981\u7406\u89e3\u5b66\u4e60\u79d1\u5b66\u7684\u5e95\u5c42\u539f\u7406\uff0c\u53c8\u8981\u5c06\u5b66\u4e60\u6280\u672f\u624b\u6bb5\u6709\u6548\u8fd0\u7528\uff0c\u624d\u80fd\u5728\u63d0\u5347\u901f\u5ea6\u3001\u5ef6\u5c55\u5e7f\u5ea6\u548c\u589e\u52a0\u6df1\u5ea6\u540c\u65f6\u53d1\u529b\uff0c\u8ba9\u9500\u552e\u57f9\u8bad\u76f4\u63a5\u6307\u5411\u7ee9\u6548\u63d0\u5347\u3002<\/p>\n

1 \u63d0\u5347\u901f\u5ea6\uff1a\u7f29\u77ed\u9500\u552e\u8fbe\u4ea7\u6240\u9700\u65f6\u95f4<\/h2>\n

\u5728\u7e41\u5fd9\u7684\u4e1a\u52a1\u4e2d\uff0c\u60f3\u8981\u901a\u8fc7\u57f9\u8bad\u8ba9\u9500\u552e\u8fbe\u4ea7\u7684\u5468\u671f\u7f29\u77ed\uff0c\u901f\u5ea6\u52a0\u5feb\uff0c\u9996\u5148\u9700\u8981\u7ed9\u9879\u76ee\u4e00\u4e2a\u660e\u786e\u7684\u9650\u5b9a\u65f6\u95f4\uff0c\u4f8b\u5982\u5236\u5b9a\u4e00\u4e2a\u6708\u7684\u901f\u8d62\u65b9\u6848\uff0c\u5426\u5219\u5c06\u5f88\u96be\u638c\u63e1\u8282\u594f\u3002<\/p>\n

\u5728\u8fd9\u4e00\u4e2a\u6708\u65f6\u95f4\u91cc\uff0c\u4e3b\u8981\u53ef\u4ee5\u901a\u8fc7\u5173\u952e\u9500\u552e\u5de5\u5177\u7684\u5347\u7ea7\u3001\u6280\u672f\u624b\u6bb5\u8f85\u52a9\u7ec3\u4e60\u4e0e\u884c\u4e3a\u8f6c\u5316\u6765\u83b7\u5f97\u77ed\u671f\u663e\u8457\u63d0\u5347\u7684\u6548\u679c<\/strong>\uff0c\u63a8\u8350\u901a\u8fc7\u81f3\u5c11\u4e09\u4e2a\u5b9e\u9645\u89d2\u5ea6\u6765\u8bc4\u4f30\uff1a\u8d22\u52a1\u4e0a\uff0c\u8ba9\u9500\u552e\u6570\u91cf\u53d8\u591a\u3001Pipeline \u589e\u52a0\u3001\u91d1\u989d\u4e0a\u6da8\uff1b\u4e1a\u52a1\u4e0a\uff0c\u5229\u6da6\u589e\u52a0\u3001\u7ebf\u7d22\u8f6c\u5316\u7387\u63d0\u5347\u3001\u83b7\u5ba2\u6210\u672c\u964d\u4f4e\uff1b\u961f\u4f0d\u4e0a\uff0c\u56e2\u961f\u58eb\u6c14\u63d0\u5347\u3001\u9500\u552e\u4e2a\u4eba\u4fe1\u5fc3\u52a0\u5f3a\u3002<\/p>\n

\u8981\u8fbe\u6210\u4ee5\u4e0a\u8fd9\u4e9b\u5b9e\u9645\u76ee\u6807\uff0c\u7f29\u77ed\u9500\u552e\u57f9\u8bad\u51fa\u6548\u679c\u7684\u65f6\u95f4\uff0c\u5f53\u52a1\u4e4b\u6025\u662f\u7acb\u5373\u5347\u7ea7\u9500\u552e\u5de5\u5177\u4e0e\u8bdd\u672f\uff0c\u76f4\u63a5\u63d0\u5347\u5ba2\u6237\u6750\u6599\u7684\u903b\u8f91\u7ed3\u6784\u3001\u89c6\u89c9\u5448\u73b0\uff0c\u5e76\u901a\u8fc7\u7ec3\u4e60\u53cd\u9988\uff0c\u5b9e\u73b0\u6807\u51c6\u8bdd\u672f\u8d4b\u80fd\uff0c\u6253\u9020\u201c\u6837\u677f\u95f4\u201d<\/strong>\u3002\u4e24\u4e2a\u6700\u4e3b\u8981\u7684\u53d1\u529b\u65b9\u9762\u5982\u4e0b\uff1a<\/p>\n

\uff081\uff09\u5c06\u9690\u5f62\u77e5\u8bc6\u663e\u6027\u5316\uff0c\u901a\u8fc7\u77e5\u8bc6\u8403\u53d6\u3001\u7ecf\u9a8c\u63d0\u70bc\u5236\u4f5c\u201c\u6807\u51c6\u7684\u5de5\u5177\u201d\uff0c\u8ba9\u9500\u552e\u80fd\u591f\u8fdb\u884c\u6807\u51c6\u5316\u7684\u5b66\u4e60\uff0c\u6bd4\u5982\u6807\u51c6\u9500\u552e\u65b9\u6848\uff08Pitch Deck\uff09\uff1a\u516c\u53f8\/\u4ea7\u54c1\/\u670d\u52a1\u6807\u51c6\u6587\u6863\uff0c\u63d0\u5347\u5b9a\u4ef7\u80fd\u529b\uff1b\u7279\u5f81\u5229\u76ca\u8f6c\u5316\uff08FAB\uff09\uff1a\u4ea7\u54c1\u7279\u5f81\u3001\u4f18\u52bf\u3001\u4ef7\u503c\u6807\u51c6\u8bdd\u672f\uff0c\u63d0\u5347\u9500\u552e\u8d62\u7387\uff1b\u5e38\u89c1\u95ee\u9898\u89e3\u7b54\uff08FAQ\uff09\uff1a\u5e38\u89c1\u95ee\u9898\u6e05\u5355\u53ca\u6807\u51c6\u5e94\u7b54\u8bdd\u672f\uff0c\u63d0\u5347\u5ba2\u6237\u6ee1\u610f\u5ea6\u7b49\u3002<\/p>\n

\uff082\uff09\u501f\u52a9 AI \u6280\u672f\u968f\u65f6\u968f\u5730\u8f93\u51fa\u7ec3\u4e60\uff0c\u5c3d\u5feb\u5851\u9020\u201c\u4e00\u81f4\u7684\u80fd\u529b\u201d\uff0c\u6700\u91cd\u8981\u7684\u662f\u8ba4\u77e5\u5f62\u6210\uff08Awareness\uff09\uff1a\u901a\u8fc7\u8003\u8bd5\u7b49\u7ec3\u4e60\u5f62\u5f0f\uff0c\u5f3a\u5316\u8ba4\u77e5\uff1b\u884c\u4e3a\u6539\u53d8\uff08Behavior\uff09\uff1a\u901a\u8fc7\u523b\u610f\u3001\u53cd\u590d\u7684\u7ec3\u4e60\u53cd\u9988\uff0c\u5f3a\u5316\u808c\u8089\u8bb0\u5fc6\u3002<\/p>\n

\u5176\u4e2d\uff0c\u5236\u4f5c\u201c\u6807\u51c6\u7684\u5de5\u5177\u201d\u9700\u8981\u901a\u8fc7\u6781\u5f3a\u7684\u5206\u6790\u3001\u6574\u5408\u80fd\u529b\u6765\u8fdb\u884c\u6807\u51c6\u5316\u7684\u6750\u6599\u5236\u4f5c\uff0c\u5851\u9020\u201c\u4e00\u81f4\u7684\u80fd\u529b\u201d\u9700\u8981\u501f\u52a9\u5148\u8fdb\u6709\u6548\u7684\u6280\u672f\u6765\u8ba9\u7ec3\u4e60\u4e0d\u95f4\u65ad\u3002<\/p>\n

2 \u5ef6\u5c55\u5e7f\u5ea6\uff1a\u8bbe\u8ba1\u9500\u552e\u57f9\u8bad\u7684\u7cfb\u5217\u53d1\u5c55\u89c4\u5212<\/h2>\n

\u5728\u6709\u4e86\u7b2c\u4e00\u4e2a\u6708\uff08\u6216\u7b2c\u4e00\u4e2a\u5468\u671f\uff09\u521d\u6b65\u901f\u8d62\u7ecf\u9a8c\u540e\uff0c\u8981\u5728\u6b64\u57fa\u7840\u4e0a\u590d\u5236\u6210\u529f\u8def\u5f84\uff0c\u4ece\u5355\u4e00\u4ea7\u54c1\u3001\u5355\u4e2a\u89e3\u51b3\u65b9\u6848\u3001\u5355\u4e00\u884c\u4e1a\u5ba2\u6237\uff0c\u5ef6\u5c55\u53bb\u505a\u591a\u4ea7\u54c1\u3001\u591a\u89e3\u51b3\u65b9\u6848\u3001\u591a\u884c\u4e1a\u5ba2\u6237\u7684\u7cfb\u5217\u9500\u552e\u5de5\u5177\u5347\u7ea7\uff0c\u901a\u8fc7\u9500\u552e\u3001\u7ecf\u9500\u5546\u7b49\u7684\u5168\u9762\u7ec3\u4e60\u4e0e\u63d0\u5347\uff0c\u8fbe\u6210\u201c\u5355\u2192\u591a\u201d\u7684\u98de\u8dc3\u3002\u5177\u4f53\u53ef\u4ee5\u53c2\u8003\u7684\u505a\u6cd5\uff1a<\/p>\n

\uff081\uff09\u6253\u9020\u201c\u7cfb\u5217\u5de5\u5177\u201d\uff0c\u6bd4\u5982\u5c06\u5355\u4e00\u4ea7\u54c1\u7684\u5347\u7ea7\u65b9\u6cd5\u8bba\/\u5de5\u5177\u5ef6\u4f38\u81f3\u5176\u4ed6\u4ea7\u54c1\uff1b\u57fa\u4e8e\u4e0d\u540c\u573a\u666f\uff0c\u6784\u5efa\u4ea7\u54c1\u7ec4\u5408\uff0c\u5f62\u6210\u4e0d\u540c\u9500\u552e\u65b9\u6848\u4e0e\u8bdd\u672f \uff1b\u57fa\u4e8e\u884c\u4e1a\u5ba2\u6237\u7279\u5f81\uff0c\u5f62\u6210\u5e26\u6709\u884c\u4e1a\u5c5e\u6027\u7684\u9500\u552e\u65b9\u6848\u4e0e\u8bdd\u672f\u3002<\/p>\n

\uff082\uff09\u8fdb\u884c\u201c\u5168\u9762\u8d4b\u80fd\u201d \uff0c\u5339\u914d\u5b9e\u9645\u4e1a\u52a1\u9700\u6c42\uff0c\u6765\u5b9e\u73b0\u66f4\u5927\u7ec4\u7ec7\u8303\u56f4\u5185\uff08\u9500\u552e\u3001\u7ecf\u9500\u5546\u3001\u5e02\u573a\u7b49\uff09\u7684\u5185\u5bb9\u4f20\u9012\u4e0e\u80fd\u529b\u63d0\u5347\u3002<\/p>\n

3 \u589e\u52a0\u6df1\u5ea6\uff1a\u6d1e\u6089\u9500\u552e\u57f9\u8bad\u6df1\u5c42\u6311\u6218\u5e76\u5e94\u5bf9<\/h2>\n

\u6210\u529f\u7684\u9500\u552e\u57f9\u8bad\uff0c\u672c\u8d28\u4e0a\u90fd\u9700\u8981\u505a\u5230\u201c\u9690\u6027\u77e5\u8bc6\u663e\u6027\u5316\u3001\u9500\u552e\u884c\u4e3a\u6807\u51c6\u5316\u3001\u4e1a\u7ee9\u589e\u957f\u89c4\u6a21\u5316<\/strong>\u201d\u3002\u6388\u4eba\u4ee5\u9c7c\u4e0d\u5982\u6388\u4eba\u4ee5\u6e14\uff0c\u957f\u8fdc\u6765\u770b\uff0c\u5185\u90e8\u7ec4\u5efa\u66f4\u4e13\u4e1a\u7684\u9500\u552e\u57f9\u8bad\u4e13\u5bb6\u56e2\u961f\uff0c\u652f\u6491\u5feb\u901f\u589e\u957f\u7684\u4e1a\u52a1\u89c4\u6a21\u3001\u5ba2\u6237\u89c4\u6a21\u3001\u4eba\u5458\u89c4\u6a21\uff0c\u505a\u597d\u6301\u7eed\u8d4b\u80fd\uff0c\u8ba9\u77e5\u8bc6\u53ef\u8fc1\u79fb\u53d1\u5c55\uff0c\u4ece\u901f\u8d62\u3001\u591a\u8d62\u5230\u957f\u8d62\u3002<\/p>\n

\uff081\uff09\u7cfb\u7edf\u6027\u601d\u8003\u540e\uff0c\u5f62\u6210\u57f9\u8bad\u201c\u4f53\u7cfb\u89c4\u5212\u201d\uff1a\u89e3\u6784\u4e1a\u52a1\/\u7ec4\u7ec7\/\u4eba\u624d\u53d1\u5c55\u76ee\u6807\uff0c\u7ed3\u5408\u73b0\u72b6\u76d8\u70b9\uff0c\u8bc6\u522b\u9500\u552e\u80fd\u6548\u63d0\u5347\u9700\u8981\u89e3\u51b3\u7684\u7cfb\u7edf\u6027\u6311\u6218\uff0c\u5f62\u6210\u84dd\u56fe\u89c4\u5212\u3002<\/p>\n

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